People in Lowestoft are being urged to get their blood pressure checked as part of a new campaign.

A new machine that is offering quick, free health checks has been installed at Lowestoft Library.

Don't miss out - free health checks are now available as part of the Lowestoft Healthy Hearts project at Lowestoft Library. Picture: Mick HowesDon't miss out - free health checks are now available as part of the Lowestoft Healthy Hearts project at Lowestoft Library. Picture: Mick Howes (Image: Mick Howes)

It comes as data has shown that Lowestoft has higher diagnosis rates of high blood pressure in comparison with neighbouring areas.

It also has above average hospital admissions and premature deaths for cardiovascular disease.

The Lowestoft Healthy Hearts project is a collaboration between GPs and health partners -including Suffolk County Council, Norfolk and Waveney Integrated Care Board and East Suffolk Council.

It is calling on people to know the risks associated with high blood pressure, and how it's convenient and free to get it checked.

East Suffolk Council leader Caroline Topping has her blood pressure and heart rate checked. Picture: Mick HowesEast Suffolk Council leader Caroline Topping has her blood pressure and heart rate checked. Picture: Mick Howes (Image: Mick Howes) Campaign organisers said an estimated one in four adults in the UK had high blood pressure, but only half were aware of it and there were often no obvious symptoms.

If left untreated, they said this could lead to a heart attack, kidney failure, vascular dementia or stroke.

In the first two weeks, nearly 140 people have used the new blood pressure machine at Lowestoft Library with 11 per cent assessed with high blood pressure and encouraged to take action.

Suffolk County councillor Steve Wiles, cabinet member for public health and public protection, at the launch of the Lowestoft Healthy Hearts project at Lowestoft Library. Picture: Mick HowesSuffolk County councillor Steve Wiles, cabinet member for public health and public protection, at the launch of the Lowestoft Healthy Hearts project at Lowestoft Library. Picture: Mick Howes (Image: Mick Howes)

Suffolk County councillor Steve Wiles, cabinet member for public health and public protection, said: "I am delighted to support this important project which highlights the opportunities for people to get a quick, easy check that could prove to be a lifesaver."

Jan Candy, East Suffolk council's cabinet member for community health, said: "Getting checked is quick and simple. It only takes a few minutes but could ultimately save your life.

"I fully support this campaign's aim to address health inequalities by encouraging more people to get checked in Lowestoft.

"I would urge as many people as possible to take the opportunity for a free walk-in test at Lowestoft Library.

"It could be the most important check-out you make."

East Suffolk Council leader Caroline Topping has her blood pressure and heart rate checked. Picture: Mick HowesEast Suffolk Council leader Caroline Topping has her blood pressure and heart rate checked. Picture: Mick Howes (Image: Mick Howes)

Dr Titilopemi Oladosu, NHS Norfolk and Waveney ICB GP clinical advisor lead for cardiovascular disease, added: "This programme offers a simple and easy way for people to monitor their blood pressure, take control of their health, and avoid life-threatening complications."