Work will start soon on a huge £24.3m development to regenerate an urban area previously dubbed a 'zombie town', with more than a quarter of stores boarded up.
The project will see a new cultural quarter created in Lowestoft to drive footfall and reinvigorate the town centre, which has a shop vacancy rate almost double the national average.
It will see the Battery Green multi-storey car park and surrounding land on Marina Road transformed, with the creation of three 'landmark' buildings.
The site will feature a restaurant catering for 80 people, a civic square, pop-up bars, a café, escape rooms and climbing walls.
Work is expected to start on the scheme in the coming weeks, with the demolition of part of the car park, and the cultural quarter is due to be completed by spring 2026.
Hoardings have already been put up and the car park closed, with motorists directed to nearby car parks at Whapload Road and Clapham Road.
The public toilets at Gordon Road will also close as part of the redevelopment, while East Suffolk Council’s customer services centre will move to the library.
The project - which will be known as Battery Green - has received £14.3m from the government's Towns Fund and £10m from East Suffolk Council's Capital Fund.
Developers say the new site will create 74 full-time jobs, in addition to more during the construction phase.
Mark Camidge - of Chaplin Farrant, the Norwich-based architects involved in the project - said the scheme would be a "catalyst for the town moving forward."
Toby Hammond, an East Suffolk Council cabinet member, said: "Battery Green will bring new facilities into the town centre and in combination with other regeneration projects which are also under way, this will help to attract visitors and businesses to Lowestoft and enhance the town for the benefit of local residents."
REVIVING THE ZOMBIE TOWN
The project marks a welcome boost for the town, after recent figures showed Lowestoft's retail unit vacancy rate was the highest in the district - with more than a quarter of shops empty, significantly higher than elsewhere in the region.
It follows other positive developments, with plans for 45 new flats and five retail units at the vacant former Beales department store - which had been empty for five years - approved recently.
A new creative hub is also being unveiled in the former Grade II listed Post Office building on London Road North, First Light Festival CIC is set to use the former Tesco Metro building - empty for five years - while national retailer JD Sports is behind plans for the former Chadds/Palmers department store that had been empty four years.
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