A major regeneration project in a coastal town has taken a significant step forward.
It comes as a design team has been appointed for the first phase of East Suffolk Council’s Seafront Vision project in Lowestoft.
HemingwayDesign, Untitled Practice and Gelling Studio have been appointed to create designs for the scheme, which is part of the first phase of the London Road, Lowestoft High Street Heritage Action Zone and Seafront Masterplan.
They will now produce detailed designs that will be submitted for planning in the spring and will also be made available for public consultation in due course.
With the Seafront Vison project one of five transformational regeneration projects which are detailed within the Town Investment Plan that received £24.9m from the Government’s Towns Fund last year, it will see the regeneration of the Royal Plain, Royal Green and South Quay Wharf areas.
Building on the success of the recently repurposed East Point Pavilion, improvements will include new public realms, improved biodiversity and green spaces across the areas, improved leisure provision and replacement of the popular fountains in Royal Plain.
East Suffolk’s Deputy Leader and cabinet member for Economic Development Craig Rivett said: "The Seafront Vision is just part of our ambitious regeneration work taking place along the seafront and in the town centre and will not only attract investment and encourage visitors but will increase opportunities for residents and will help create a town to be proud of."
Wayne Hemingway, founder of HemingwayDesign, said: "Through our work on the South Beach Vision, the establishment of First Light Festival, and the recently opened East Point Pavilion, we have a deep knowledge and appreciation for the town and its community.
"We are excited to continue our work in Lowestoft, and to work alongside Untitled Practice and Gelling Studio on the Seafront Vision.
"Working with East Suffolk Council, we are working towards a vision for a 'convivial' and accessible seafront that encourages social interaction, creates opportunities for all ages to express themselves through sport, leisure and culture; celebrates the site's evocative history and natural environment; responds positively to the climate and biodiversity crises; and shines a light on this unique most easterly town that is becoming increasingly alive with innovation and creative energy."
The Seafront Vision project is expected to be completed by March 2026.
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