When Southwold cricket team step out onto the Common, they hope their shirts will start a conversation.

For the next two years, the first two teams are being sponsored by the Organ Donation Service, and will proudly display the service's logo on their kit.

It has been partly organised by Tony Seago, who has become an advocate for organ donation after his sister Sally Bidwell died.

Because Mrs Bidwell had signed up to the organ donor register, four of her organs were given to people waiting on the transplant list.

And as part of his bid to encourage more people to talk about organ donation, Mr Seago presented Southwold cricket team with their new shirts.

'It's very kind of them to allow us to use the club to promote the importance of organ donation,' said Mr Seago.

'It's tremendous - people are getting more relaxed in talking about organ donation, it's a subject people don't want to talk about, but this is a great way of starting the conversation.

'This is when you see the best in people, you start something and you don't know how it's going to turn out.'

Also at the presentation was specialist organ donation nurse Samantha Major, who met Mr Seago when his sister died.

She said Mrs Bidwell and all donors had given people waiting for organs a 'tremendous gift'

'I'm amazingly grateful and proud of Tony for all the work he has done in his own time,' she said. 'He's spreading the word and getting people to talk about their wishes.

'It's incredible how willing people have been to get on board with the cause, it's not about raising money, it's about raising awareness.'

Director of cricket Trevor Clifford said the club was 'delighted' to support the organ donation service.

'We could see the importance and the need for awareness,' he said. 'We were hesitant to start with, thinking would it be a suitable sponsor, but as time went by we thought it was something we would like to do and we've had no negative comments at all. It has all been well-received so far.'