A pioneering sponsorship deal between the NHS organ donation service and a Southwold sports club has been so successful it is set to continue for another two years. Southwold Cricket team's shirts have been sponsored by the service for the last two years, and now pitch covers will be added to the deal.

It has been organised by Tony Seago, who has campaigned for more awareness around organ donation after his sister Sally Bidwell died in 2011.

Because she had signed up to the organ donor register, four of her organs were given to people on the transplant list.

And now, new cricket pitch covers are being made up emblazoned with the organ donation service's logo.

Mr Seago said: 'I'm extremely pleased that the organ donation committee at the James Paget University Hospital agreed to continue the sponsorship. As a result of this initiative we will be able to promote local sports teams and promote organ donation.'

As part of the ongoing relationship between the cricket club and the organ donation service, Mr Seago was invited to a special evening at the clubhouse earlier this month to speak about the issue.

The club held the function at the pavilion, with cricketers Graham Gooch and Geoff Miller as guest speakers entertaining the 120 plus audience.

The deal will also see the organ donation service continue to sponsor Southwold Football Club's shirts, and Mr Seago will be attending their annual match against Ipswich Under 21s in July.

He will be speaking to players before the match along with a specialist organ donation nurse from the James Paget University Hospital in Gorleston.

The organ donation service are also in talks with premier league footballs teams about possible advertisements, Mr Seago said.